Our Story

At Tarara, we strive to cultivate wines that pour a classic taste of our surroundings into the glasses of seasoned connoisseurs and eager beginners alike. Our Tasting Room is a dynamic and inviting place to appreciate life, learning and culture communicated through the grapevine. Our knowledgeable staff is passionate about assisting you and providing a sensory experience sans pretention. We invite you to experience our wines and discover Virginia's viticulture in context.

Whitie Hubert spent 40 successful years in the construction business, but when he retired, the vineyard beckoned. Born and raised on a farm in Ohio, Whitie had spent his youth growing grapes for Welch's Grape Juice Company with his father and brother. So in 1975, the promise of a return to viticulture led Whitie and his wife Margaret to purchase 475 acres of prime Virginia farmland nestled along the Potomac river. In 1985, they built Tarara where, today, they produce award-winning wines.

For Whitie and Margaret, sharing wine is a celebration of life, and sharing their vineyard in this set-apart place is an affirmation of all the things they love best: nature, music, art, and architecture.

Whether you choose to share their celebration at a concert by the lake on a warm summer's eve, picking fruit with your kids in the orchards, hiking 6 miles of trails, or just tasting wines in the Winemaker's cave, Whitie and Margaret welcome you.

Come for U-Pick seasonal fruits and vegetables at Tarara. Then visit the Tasting Room for recommended pairings with your fresh produce.