Tarara | Be a Sponsor

Be a Sponsor

Sponsorship Opportunities
2008 Sounds of Summer Concert Series
July 5, 12, 19 & 26
August 9, 16, 23 & 30
September 6, 13 & 27
6:00 pm – 9:30 pm

Overview

TARARA Winery, in Leesburg, Virginia has created the stage for a summer of concerts, where it will present an exciting line up of legendary musicians at The Sounds of Summer.

TARARA’s suspended stage hangs next to TARARA’s 10-acre lake and creates the perfect venue for a summer of music. Here, thousands of people will come together to hear local and regional musicians playing classic jazz to 80’s, 90’s and today’s pop.

Located on 475 acres, on the bluffs of the Potomac River, TARARA has the ideal location for the numerous events and programs held annually. Six miles of hiking trails, a 6,000 square foot Winemaker’s Cave and two wine tasting rooms drew 50,000+ people through Tarara’s doors this past year. Additionally, three major wine festivals combined have attracted up to 12,000 people.

Target Audience

The Virginia wine market is growing at a rapid pace. Wine enthusiasts from around the region are not only frequently visiting winery tasting rooms but are looking to wineries for additional sources of entertainment and relaxation. Moreover, this same core group is looking for evening/night entertainment in Loudoun County which is limited at this time. TARARA markets to that target group for all of its events. TARARA’s primary markets include:

25-45 years old, young professionals, with expendable income, looking for entertainment
35-55 years old, upper to middle income, white collar and with a family.
35-55 years old, upper to middle income, white collar and single.
Those looking for a winery experience and an inviting atmosphere where they can unwind and enjoy quality entertainment.
The upper to middle income set who know quality wine and expect the atmosphere of the winery and entertainment level to be on par with that of the wine.
Those looking for fun, evening entertainment in Loudoun County.

As a major sponsor of The Sounds of Summer, you will enjoy both a major profile with this lucrative market and a platform to create meaningful promotions, cementing the relationship with these consumers.

Event details

What:

The Sounds of Summer.
TARARA Winery has created the stage for a summer of entertainment presenting an exciting line-up of musicians playing classic jazz to 80’s, 90’s and today’s pop sounds.

The stage hangs lakeside in a large clearing in the woods and creates the perfect venue for enjoyable evenings filled with wine and music.

When:
Saturday evenings throughout the summer: 6:00 pm – 9:30 pm

July 5, 12, 19 & 26
August 9, 16, 23 & 30
September 6, 13 & 27

Where:
The Suspended Concert Stage at TARARA Winery, Leesburg, Virginia. 45 minutes from downtown Washington D.C., 25 minutes from Frederick, MD and 12 minutes from Leesburg, Virginia.

Performers:
TBD

Attendees:
400- 500+ people/each concert

Sponsors:
Sponsorship opportunities available. See below.

Admission:
Ticket price $15., Under 12 FREE

For more information:

Kim Parker, Festival/Concert Sales Coordinator
(703)771-7100 ext. 233
kim.parker@tarara.com

Sponsorship Levels

Platinum Sponsorship ($$ negotiated by radio schedule)

Weekly radio schedule on Smooth Jazz/WJZW and Mix 107.3 to run for the 10 weeks of the concert series. Each Platinum sponsor will have radio coverage tailored accordingly.
Corporate identity and/or logo in all promotional material.*
Corporate identity and/or logo in all paid advertisements*
Corporate identity and/or logo in all Press Releases *
Corporate identity and/or logo on the official concert sponsorship banner
1 full page (4.5 X 7.5”), 4-color ad in The Sounds of Summer program
Corporate identity on TARARA’s website, with hyperlink to your company’s website
Corporate identity mention by MC from stage
Opportunity to conduct on-site giveaway promotions and surveys
Hang your corporate 3' X 10’ banner during The Sounds of Summer
6 season passes to The 2004 World Music Series plus 200 additional tickets to use at your discretion

$5,000 Gold

Corporate identity and logo in all promotional material produced by Tarara Winery*
Corporate identity in all paid advertisements *
Corporate identity in all Press Releases *
Corporate identity on the official concert sponsorship banner
1 full page (4.5 X 7.5”), 4-color ad in The Sounds of Summer program
Corporate identity on TARARA’s website, with hyperlink to your company’s website
Corporate identity mention by MC from stage
Opportunity to conduct on-site giveaway promotions and surveys
Hang your corporate 3' X 10’ banner during The Sounds of Summer
2 seasons passes + 200 additional tickets to use at your discretion

$2,500 Silver

Corporate identity in select paid advertisements
Corporate identity in all Press Releases *
Corporate identity on official concert sponsorship banner
½ page (4.5” X 3.625”) ad in The Sounds of Summer program
Corporate identity on TARARA’s website with hyperlink to your company’s website
Opportunity to conduct on-site giveaway promotions and surveys
2 seasons passes + 20 tickets to The Sounds of Summer

$1,250. Bronze

Corporate identity in select paid advertisements
Corporate identity on official concert sponsorship banner
¼ page ad 4.5” X 1.81” or 2.25” X 3.625” or business card in official program
Corporate identity on website with hyperlink to your company’s website
2 season passes + 10 tickets to The Sounds of Summer

Added Value

Extraordinary Value for our Sponsors!
Radio reaches up to 250,000 listeners/week
Press Releases go out to 150 local and regional newspapers with a readership of 1,700,000 +
Ads are placed in regional and local papers reaching the same readership of 1,700,000 + (note: this includes the Washington Post with a readership of 1,000,000.)
Posters placed in 300 retail locations in Leesburg w/45 mile radius.
2,000 + flyers and postcards distributed throughout the area and through our vendors.
Corporate logo on banner is seen by 2,500 + people visiting the Winery for 1 month prior to the festival/concert and up to 5,000 festival/concert attendees.
Tarara’s website averages 54,000 hits/week with a visit averaging 2 ½ minutes.
The MC will acknowledge all partners and sponsors from the stage.
Opportunity to do promotions and giveaways at the festival and concert series reaching your target audience 25 – 55 year olds/middle to upper income
Opportunity to do promotions at your business with a Tarara representative and up to 200 tickets to use at your discretion.

Media support

Radio

Smooth Jazz 105.9 and Mix 107.3 will saturate the airwaves with a drive-time promotional campaign scheduled to run throughout the entire concert series. As Tarara’s promotional partners and hosts, Smooth Jazz 105.9 and Mix 107.3 will help ensure that Tarara get the most complete coverage of the targeted key markets for The Sounds of Summer.

The spots will reinforce the ongoing messages in The Sounds of Summer’ newsprint and promotional campaigns.

Newspaper

Advertisements for The Sounds of Summer will alternately be carried by local newspapers, Leesburg Today, The Loudoun Times Mirror, The Frederick News Post, and The Loudoun Easterner. As part of the partnership formed with them, we will negotiate a series of advertisements to commence at the beginning of each concert month.

Other regional papers, at the start of the season and selectively throughout, will include The Washington Post’s Weekend Section. Coverage will also include regional/community papers such as The Journal, The Connection, The Gazette and/or The Observer, covering all of Northern Virginia and parts of Frederick and Montgomery Counties, Maryland.

Ads will be placed in the monthly and quarterly trade publications, respectively, The Grapevine, covering Frederick and Montgomery counties, Maryland, and The Wine Gazette, reaching all of Virginia.

On-site activities

Hospitality and on-site promotions

As part of the sponsorship package, we will provide sponsors with concert tickets and season passes (according to the sponsorship level) to The Sounds of Summer, so that sponsors have the opportunity to provide added incentives to their select preferred customers.

As a sponsor to The Sounds of Summer, you will have the opportunity to display your product and hand out promotional materials at the concert. (Please ask for more details.)

Suggested promotional overlays

As The Sounds of Summer will create a tremendous opportunity for you to reach your key customers, the following are suggested promotional tools:

A simple enter-to-win promotion for your highest-value customers at your place of business. As these customers are generally in the higher socioeconomic bracket, it would be important to ensure that entry is easy and the perceived value of the prizes is high.
A secondary enter-to-win promotion for the general attendees of the concert series on select evenings.

Sponsorship Agreement

Please select The Sounds of Summer sponsorship agreement coming soon in Adobe PDF (.pdf) or Microsoft Word (.doc) format.

Concert Program Book Advertisers

$ 300. Full Page Outside Back Cover
$ 150. Full Page interior program
$ 75. ½ Page ad
$ 50. ¼ Page ad

*as available upon date of signing