Focus
Focus
To be the best at something you must focus on what you do well and never loses sight. That is our goal at Tarara Winery. For years we followed the trend of trying to be all things to all people and serve our wines through events and festivities. We quickly learned that we were not the best at everything but through our exacting attention to detail in our wine we could regain focus.
Today we put all our thoughts and resources into simple focus: sourcing grapes from the best sites in order to make the quality wines which are representative of those sites. Our focus is on making wine with a true sense of place through minimal intervention in the cellar. It is not necessarily a new thought to make terroir driven wines, but we think we do it well. We have some of the best sites in Virginia in our Nevaeh and Tranquility vineyards. Our philosophy is simple, wine does not need unnecessary additions and manipulation if you grow great grapes. That is where our wine production is focused.
In order to get the wines in your hands, our focus remains driven by high quality. We focus on bringing you the best service and tools to enjoy our wine while doing so in a casual manner. Our goal is to bring our highly regarded wines to all those that appreciate the finer things in life, but that does not mean having to do so with pretense. Great wine belongs on every table and our focus is to make that happen.